The first step of RTB bidding is understanding how the algorithm works and how this aligns with the KPIs and goals of your campaign. Throughout the years Yieldr has developed a wide range of goal strategies, each applicable for a specific goal.
Each Yieldr Goal Strategy algorithm offers a more smart and efficient solution. It is a sophisticated algorithm requiring as little manual adjustments as possible. In total, Yieldr offers 6 different strategies, all explained below.
Start off by navigating to your advertiser in the Yieldr Ads platform. Then navigate to the "Advertiser Name > Campaigns" section in the left navigation bar. Click the green "+" button and then select "RTB" in the top right corner to get started. This will open a new campaign which you can setup according to your own preferences.
Choose which goal the campaign should reach. The goal refers to the optimization strategies available in the platform, which will decide how the algorithm will optimize your campaigns and combines different buying and bidding strategies. There are six different strategies you can choose from:
- Clicks: Optimizes towards a maximum number of clicks (CPC). Important to take into consideration is that this campaign does not take into account the quality of funnel traffic and lacks intelligent bidding. It will only optimize towards clicks. Within this campaign there are two ways to optimize as explained below. Works on a daily budget.**
- Conversions: Optimizes towards conversions against a specific price (CPA). The spend of the campaign is determined by the CPA bid specified for a chosen end conversion. This means that if the campaign hasn't gathered enough learn from the conversion point (less than two success events a day) the algorithm can't make a proper prediction, which will then slowly decrease the spend. Within this campaign there are two ways to optimize as explained below. You can either choose daily budget or monthly budget.**
- Fixed CPM: This campaign will bid a fixed CPM price for each impression. Ideal for deal ID campaigns. Within this campaign there are two ways to optimize as explained below. Works on a daily budget.**
- Funnel Traffic: Optimizes on quality funnel traffic. Suited for campaigns that haven't gathered enough data learn from the conversion goal, for example prospecting. The campaign will first focus on reaching the defined minimum CTR, and then focus on reaching the set budget. Taking these into consideration, the campaign will then aim to reach the intermediary goal and then achieve the maximum number of final conversions. You can either choose either a daily budget or monthly budget.
- Maximize Volume: Optimizes towards cheap traffic. Suited for campaigns aimed at buying the cheapest possible traffic. The algorithm will try and decrease CPM as much as possible. You can either choose daily budget or monthly budget.
- Impression Goal: Optimizes on an exact impression delivery. Suited for campaigns with a fixed impression goal. Campaign will deliver a predetermined number of impressions, while holding a minimum CTR and a maximum CPM.
** Dynamic CTR Floor: Strategy that works by predicting the chance of a user click, and which won’t bid if the CTR is lower than that calculated chance. It also calculates the predicted CTR of each impression. If the budget is approaching the pacing limit it will decide to bid only on impressions that are above the CTR floor. That way you will always buy the best clicking inventory. The easier the algorithm can reach its budget's pacing limit, the more picky it will be by increasing the CTR floor.
**Max Volume: Will deliver as much volume as possible for the lowest possible price, decreasing bids or adjusting the calculated bid down when it’s approaching it's budget limit. That way the algorithm will aim to buy as many impressions, clicks or conversions as possible within the given budget, depending on your chosen pricing type.