The most common and preferred creative type to use for your campaigns is HTML. In the Yieldr Ads platform you are able to batch upload HTML creatives using a specific formatted .csv file. In this .csv we will need the following information:

  • width
  • height
  • tag
  • secure_tag
  • name

How to Upload a Batch of new HTML Creatives

Start with navigating to your advertiser in the platform, and then select your "Advertiser Name > Creatives" section in the left navigation bar. On the top right click the "+" button, and then select the "HTML" option from the dropdown to start configuring your first HTML creative. 

This opens the new HTML dialog below, where you can select if you want to upload one new creative, or a batch of creatives. For the first option, please refer to this article

Click on traffic "Upload a batch of creatives" and drag and drop your .csv, or click "browse to add" to browse your computer and select your .csv file. When your .csv is accepted you see the creatives listed. Do not forget to add all the macros you want to use already in the creative tags defined in your .csv.

HTML Creative Settings

In the "Settings" section you can enter the basic details for your creative.

  • Name: Enter the name for the creatives you want to add as a batch.
  • Add Creative to a Set: Choose whether you want to add a creative to a folder. If you want to add your creative to a set (this is optional), select either 'Existing Set' and choose from your available sets, or select 'New Set' and enter the name for the new creative set.
  • Ghostery AdChoice (Top Right): We've selected this option for you by default. By clicking the settings icon, you can choose the AdChoice icon to appear in a different position on your creative.
    (The Ghostery AdChoice is a small button in a corner of your ad that provides the user to information on interest-based advertising.)
  • Integral Ad Science: If you want to add viewability tracking to your creative, select this option. It will activate a tracking option that provides information on how long and how much of your creative was in view when served.
    (Please note that by switching on this option, an additional $0,04 CPM will be added on top of your media spend.)
  • Sizmek Ad Server: Select this option when your adtag is served by Sizmek. Standard ad serving is provided by Yieldr as the default setting.
    (Please make sure that when using Sizmek 3rd party tags, the click macro in the NCU parameter is between 4 extra dollar signs, like this:

Adding Creative Trackers

In the "Trackers" section you will be able to add additional impression trackers. This is optional.

  • Trackers: Enter third party trackers here. In case you also want to be able to serve the creative on secure inventory, please provide a secure tracker as well (https version).
  • Format: At the bottom of the page you need to select which type of format the tracker should respond with. "Image URL" is the most common type, which is why this option is selected by default. Please do not forget to click the "Add Tracker" button at the bottom right of the page, otherwise the trackers will not be added.

After you've completed this step, you're almost done. You only have to save your creatives by clicking "Create" and the top left of your screen, and the creatives will be ready to be attached to a campaign!

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