Impression trackers can be added while creating or editing a creative in the Yieldr Ads platform, in the "Trackers" tab on the left-hand side. An impression tracker can be used to measure impressions in other systems than Yieldr. Every time a creative is served, the impression tracker loads in the background.

When adding impression trackers, please pay attention to the format of the tracker. A commonly made mistake is to add a tracker in an incorrect format, which may result in your creative displaying with a text next to or underneath the creative:

Usually this is due to selecting "Image URL" as the format for the impression tracker (the default option), but actually adding "HTML".
There are 2 ways to solve this.

Change the Tracker Content to a URL

Remove all HTML code and use only the URL. Don't forget to press the green button "Update Tracker," otherwise the changes will not go into effect.

Change the format to HTML

Select the "HTML" format at the bottom of your screen, instead of "Image URL." Don't forget to press the green button "Update Tracker," otherwise the changes will not go into effect.

Once you've added the trackers, or updated them, click the green "Save" button at the top left of your screen. If your creatives were rejected by the audit because of incorrectly added impression trackers, you should resubmit them after saving them.

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