After setting up your line item (LI), you can move on to creating a campaign. From there, you can choose exactly how to spend your budget to achieve optimal performance. This page walks you through the process of creating a new RTB campaign.

Creating a new Campaign

First select your advertiser in the platform, and then navigate to the "Advertiser Name > Campaigns" section in the left navigation bar. Click the "+" button and then select "RTB" in the top right corner to get started. This will open a new campaign which you can setup according to your own preferences.

You will now be prompted to choose the LI the campaign will belong to. Afterwards, you can start with setting up your campaign.  

Setup:

Within the "Wizard" campaign setup you have to fill in the following information: 

  1. Name: Name your campaign
  2. Campaign Type: Select which campaign type you want to run: retargeting, prospecting, direct or rich media.
  3. Strategy Type: Standard or goal. (For more information on strategy types, refer to this article.)
  4. Device & Inventory: Configure the devices and inventory where you want your campaign to run.
  5. Display URL*: This is the URL that will be shown to the supply-side platforms (SSP) so that they are aware of which advertisers are buying their inventory. Just enter the top level domain of your landing page.

*Example: "http://www.yieldr.com". Make sure this is filled in correctly (in line with the landing page of your creatives) otherwise SSPs might reject your creatives.

    6. Date & Time: Set the date and time for your campaign.
    7.  Status: In the top right corner you can set the status of the campaign. The status is set to "Inactive" by default to prevent it from spending before all necessary settings and creatives are complete. You can set the status to "Active" at any time. 

Setting your Budget & Strategy

Choose your campaign strategy based on the ultimate goal of your campaign. You can choose from the following goals:

  • Clicks 
  • Conversions 
  • Funnel traffic
  • Impression delivery 

Please read this article for more detailed information on the different strategy types we support, and how to set up all the different parameters for each strategy. 

Targeting options

In the "Targeting Options" section you are able to specify your campaign targeting. For example, which publishers and deals to target or to exclude, which audiences (in the form of cases) should be targeted or excluded, when and on which browsers the campaign is allowed to run, etc. All these options are set to target all and all the time by default. We'll walk you though them:

Supply

  • Categories: Category targeting enables you to target on the categories passed by the SSP/publisher.
  • Exchanges, Publishers and Sites*: Include or exclude one or more exchanges, publishers or sites.
  • Direct Inventory**: Select either one or multiple publishers / sites / placements. It is not possible to mix these three.
  • Deals***: Target global deals (open to all campaigns in Yieldr) and private deals (closed deals reserved for selected campaigns / advertisers).

*For more information on targeting options refer to the SSP Targeting Explained article.
**Direct inventory only shows when campaign type "Direct Campaign" is selected in the campaign set up .
***When you target a deal for a specific SSP, it effectively means that you add a targeting restriction for that particular SSP. The deal targeting you add will only apply to the relevant exchange. Example: When you are targeting SSP A and SSP B and you are targeting deal 1234 on SSP A the result will be that traffic on SSP A will be restricted to deal 1234, but traffic on SSP B will flow without restrictions.

Audiences

Create your audience targeting profile. The audiences dialog lists user segments (formed by cases, for more information about them read this article) belonging to the current advertiser as well as segments defined at the network level. By default, your campaign will target all users, whether or not they are in user segments. Use and attach the previously created cases to either include or exclude user segments from your campaign.

Domains 

  • Configure domain lists: Select a specific domain list previously created with a selection of domains to target or exclude from your campaign.
  • Configure domains: Select specific domains directly to target or exclude from your campaign.

Locations & Languages

Geo targeting is based on the digital element database. By default, your campaign will target users in all geographic locations.

  • Location*: You can either include or exclude countries, regions/provinces and states.
  • Language: You can either include or exclude languages based on your user agent.
  • Note that when you exclude a country, its regions and cities are not available for further inclusion or exclusion. 

OS & Browsers

By default all operating systems and browsers are included.

  • Operating Systems: Include/exclude operating system families and operating systems.
  • Browsers: Include/exclude browser families available for targeting.

Dayparts

To limit serving to specific days and hours of the week, you can use daypart targeting (UTC time zone).

IPs & URLs

  • Specific URLs: URL targeting enables you to target specific URL's. Examples: domain.dom/monkeys, domain.com/*, *.de

Creatives:

Select your creatives or creative set(s). Please note that you cannot activate a campaign without attaching at least one creative.

After finishing this step, press the play button on the top right of the page to activate your campaign. Then press the green "Create" button on the top left, and your new campaign will be created. If you've set it to active, it will start running within the hour!

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